Jack Smith

Margie is a spooky cabin-in-the-woods horror short film, shot locally in the Santa Cruz mountains.

We began preproduction work in 2022 and released the film in February 2025. For nearly 3 years I worked as a producer to coordinate communication between the Space Squid Films production team, crew, and supporters on social media and Kickstarter.

Leading the planning and execution of this campaign, my role involved social media and engagement strategy, graphic design, and donor communication. The process of creating this campaign followed the below strategy:

1. Pre-Launch Preparation (2 months prior to launch):
   1. Initial planning, research, and goal setting
   2. Developing social media presence pre-launch
2. Kickstarter Page Creation and Review (1 month prior to launch):
   1. Create content, produce graphics, identify key digital distribution channels
3. Launch (Day 0):
   1. Social media engagement (Announcement post)
   2. Communication to cast/crew/supporters
4. Ongoing Promotion (Throughout the campaign):
   1. Social media engagement (2-3 posts a week).
   2. Communication to cast/crew/supporters
5. Closure and Follow-up (End of campaign):
   1. Social media engagement (Announcement post)
   2. Communication to cast/crew/supporters
   3. Ongoing updates to donors via Kickstarter

My leadership in the planning and execution of this campaign fused aesthetic graphic design with clear and consistent donor communication. The comprehensive strategy ensured coherent and compelling promotion from pre-launch preparation through the end of the campaign.